Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural HairSupply

The BTW Co’s Purple Shampoo is a more natural way to Shine Silvers, Brighten Blondes and tone down brassiness in Silver, Gray and Blonde hair!

This product works by neutralizing the yellowing of hair caused by styling product buildup and environmental damage.

The Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural Hair are proud to offer their latest addition to the lineup of products from the Official Store of the Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural Hair. This unisex product features a performance fit, with a modern look and sleek design. Made from 100% ring-spun cotton, this Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural Hair is designed for comfort and durability.

The Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural Hair have always been known as a team that plays with passion and keeps the games within reach. This Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural Hair is made with a classic look and features a fit to ensure you look your best no matter what the occasion.

Exceptional Nourishing Moisture: BTW’s Purple Shampoo is formulated for the intense moisture needs of Silver and Color-Treated hair.

Plant-based cleansing formula and effective, gentle brighteners lock in moisture and provide “just right” brightening effects.

Cruelty Free: Leaping Bunny approved and cruelty-free, The BTW Co. stands by its promise of providing quality hair care products without animal testing.